Like weekly TV Serial episodes, one thing I wait excitedly with undiminished enthu' week after week is the weekly flier of stores. Though I don't run out the door immediately to buy those attractive items that are advertised, it astonishes me every time to see the effort and work that goes to make these fliers!! Every time I look at the beautiful pictures on super "வழ வழ" paper, I am reminded of my grandfather who would've admired and raved about the high quality paper!! My experience ranges from joy on seeing the humidifier (that the doctor just suggested) on sale to 'வயதெரிச்சல்' on knowing that the butter I bought for $3 a week earlier is on sale for 1/2 price the next week to ecstasy on having a coupon applied for the already on sale item!! The sale items even has helped me many times to come up with a menu on mind-racking Sunday evenings!!
One labour day weekend we landed at the mall having missed the train to Boston! I stumbled on a handbag with a $30 price tag, 50% off for labour day! From then on, every long weekend, I began insisting on going to the mall to going on trips!! It felt sinful to buy anything on regular price! My 'only on sale' policy was getting so (in)famous back home with my mother telling everyone "என் பொண்ணு கீரை கூட sale தான் வாங்குவா(My daughter even buys Spinach when they are on sale)!"!
On our first thanksgiving here, I was overwhelmed by all the 'black friday' sale ads. With each store in one-one corner, we dropped the idea of running from store to store and decided on going to the nearest store, Walmart. Since the flier said, 6AM-11AM, we went 'சாவகாசமா' at 9 AM(proudly thinking we so made it in the time frame!) and was shocked to see the ransacked state of the store! Only in the evening news, did we see the mad rush that happens on these BFs!!! Subsequent year my husband wanted to go to Nashua in New Hampshire(no sales tax state!) for BF purchase and our friends in Nashua discouraged him saying they themselves were going to the next city, Manchester, NH as Nashua desi crowds were getting unbeatable!!
And then came Christmas sale, then Valentine Sale, then Easter Sale, then Memorial day Sale... Almost every month there was a sale! Every year the same items went on sale during the appropriate times! The most eye-opening was my purchase of a clock radio(I wanted one ever since I watched "Ground Hog Day") for $9.99 on sale at a high-end store and finding the same brand clock at Walmart for $9.97!!!!
"Where else do you find counselling for shopping stress?" comments Varun(Nagesh Kukunoor) about US shoppers in the movie, "Hyderabad Blues". Now with online shopping and price comparisons and product review websites, things are getting even worse! I am so skeptical to buy anything without reading about it that even to buy a tooth brush, I'm on the web searching for reviews(and wondering if the reviewers are genuine!)!!!!!